ROI is the key factor to keep a business running, till it
gains popularity towards building up a brand.
ROI is dependent on both conversion rates and user
experience so it’s important to focus on both the areas.
Before planning up the home page design and other features
of the site, try to have a suggest on
your business model, because as a later
stage it would be really tough to do modification to your coding structure.
See to that at every given point you try to keep the visitor
focused on the ultimate action needed,
it might be a sale or a lead generation.