How do you take advantage of digital? What is the best platform for your advertising? Who knows what they’re doing when it comes to placing and negotiating rates and locations? If those are questions you or your clients are asking, you have come to the right place.
Advertisers are jumping into the digital space feet first to capitalize on this emerging market. What is digital advertising? Right now it continues to evolve, and with the advent of the iPad and a number of tablet devices, the digital space continues to expand.
Mediaspace Solutions has been placing digital advertising along with our print campaigns for years. This experience has provided us the opportunity to mold and form our systems to allow us to execute digital plans with the same ease we have done print campaigns for the past 11 years. Many of our clients have experienced our capabilities of bundling print and digital to get them the placements and rates they require.
Our initial digital offering included advertising options for run of site, display, banner and branding campaigns based on impressions or displays. And then along came Apple and the iPad to revolutionize the industry and change the game yet again. Publishers, media companies and advertisers are all in the process of figuring out the best methods for taking advantage of the iPad and its 26 million users in the United States, which is expected to grow to 82.1 million by 2015
So what did Mediaspace do? We figured it out. We got on the iPad and tablet bandwagon early and conducted the research, talked to the application publishers and learned what they were looking for. Then we took that knowledge and began talking to our customers to determine who they wanted to reach and how they wanted to reach them. What we’ve learned is that what advertisers want lines up with what publishers can deliver via tablets, a well targeted, individualized, interactive experience for consumers.
As you grow your digital and tablet campaigns, along with your print plans, Mediaspace has the ability to bundle all these programs. We can put our strategy, planning and buying relationships to work for you so your business goals and objectives can be achieved.