Peacock Alley

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Address: 2050 Postal Way, Dallas, TX 75212
Tel: 800.275.0784
http://www.peacockalley.com
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About Peacock Alley

It begins with Mary Ella Gabler more than 35 years ago. The founder and President of Peacock Alley, Mary Ella comes from a family of women who were involved in the textile industry in one capacity or another. So while she began her career in 1964 as a New York City stockbroker, she was perhaps always destined for a career change. That opportunity came in 1966, when Mary Ella moved to Dallas.

A keen observer and savvy businesswoman, she made an interesting observation while decorating her new home: American consumers were shifting their perception of the bedroom. She predicted that the bedroom, as the place where people spend a full one-third of their lives, would evolve from a utilitarian space to lay your head at night to a second living room filled with creature comforts. As the 1990s dawned, the concept of cocooning began to take hold. It's a trend that has yet to peak. The bedroom today has become exactly what Mary Ella foresaw: a multi-purpose space for living, working, relaxing and sleeping.

She saw a void in the market and set out to develop a line of fashionable bedding that would appeal to stylish consumers looking to dress their boudoir the same way they dressed themselves: in natural fibers, classic silhouettes and pleasing colors.

Today, the Peacock Alley bed and bath line is an ode to Mary Ella’s sense of personal style. Every towel, sheet and sham exudes a sense of indulgence, a sense of creating a personal haven and place of comfort. From glamorous lustre to earthy texture, the Peacock Alley story speaks to anyone hoping to express their sense of self in their surroundings. Happy nesting!

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