MKDM | Analytics

By: Mk Direct Marketing & Communications  11/25/2011

MKDM’s reporting and analytics services include:

  • Overall ongoing monitoring of program results, analysis and strategic recommendations
  • Comprehensive overall campaign performance reporting
  • Executive reporting as needed for Board meetings
  • Comprehensive fiscal year end reporting and “big picture” analysis and recommendations
  • Lifetime value analysis
  • Donor giving analysis
  • Upgrade/downgrade analysis
  • Conversion analysis

We also create ad hoc reporting and conduct customized data mining and analysis to help our clients improve communications, and bottom line results.

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MKDM | Strategic Planning

Donor/membership program needs assessments, including comprehensive review of program strategies, resources and results, identification of strengths and weaknesses and actionable program recommendations. MKDM can help your organization assess its development needs and structure forward-thinking individual giving and membership programs to support long-term growth and stability.