MKDM | Strategic Planning

By: Mk Direct Marketing & Communications  11/25/2011

MKDM can help your organization assess its development needs and structure forward-thinking individual giving and membership programs to support long-term growth and stability.

Our strategic planning services include:

  • Donor/membership program needs assessments, including comprehensive review of program strategies, resources and results, identification of strengths and weaknesses and actionable program recommendations.
  • Campaign plan formulation detailing multichannel fundraising activities, timelines, goals, budgets and strategies for addressing short- and long-term goals.
  • Ongoing development counsel to augment your development office’s needs or to help implement development plans.
  • Development program management services including membership, mid-level gift and monthly donor program management.

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MKDM | Analytics

We also create ad hoc reporting and conduct customized data mining and analysis to help our clients improve communications, and bottom line results. Overall ongoing monitoring of program results, analysis and strategic recommendations. Comprehensive overall campaign performance reporting. MKDM’s reporting and analytics services include. Executive reporting as needed for Board meetings.