Oxxford's Bizzilla Database

By: Oxxford Information Technology  06/25/2009
Keywords: Advertising And Marketing, Information Technology, advertising and marketing services

    Oxxford powers its data and product offerings with Bizzilla—a cross-linked database derived from over 60 public, proprietary, and third-party sources.  Bizzilla provides a business’s total view through several dimensions for over 35 million public & private companies, almost 97% of all operating companies nationwide!

The key information sets within Bizzilla include:
-        Business Listing Information
-        Business Name & Address
-        Business Telephone
-        Business Owner Name
-        Business Latitude & Longitude
-        Business County and Tract Codes

Business Firmographics
-        Number of employees
-        Sales Revenue
-        SIC Code
-        NAICS Code
-        Year Started
-        Status - branch, headquarters, single location, home based business     

Business & Owners Wealth
-        Business valuation
-        Business Cash
-        Business Debt
-        Business Owner Home Address
-        Business Owner Income
-        Business Owner Investment ValueBusiness Owner Home Value

Business Financial Statements
-        Income Statement
-        Balance Sheet
-        Financial Ratios
-        Geographic variations
-        NAICS and SIC based
-        Asset and Sales based
-        Business Owner Home Value     

Business Metrics
-        Financial Product Holdings (aka Wallets)
-        Financial Product Usage Probability

Business Purchase Profiles
-        Products Purchased by Company
-        Products Purchased by Geography     

Business Risk Profiles
-        Bankruptcy Risk
-        Proximity to Environmental and Natural Risks
-        Altman's A Risk (Private Company Risk)
-        Payment Risk Within geographic risk zones including flood plains, earthquakes and landslides

  Oxxford is the largest source for small business information of any commercial provider with an aggregate set of 35 million businesses.  Oxxford’s database highlights:
·         Coverage of commercial providers, Federal, State and Local Government agencies, proprietary sources, and extensive use of Internet information.
·         Unique collection and integration of 200 separate information sources related to distinct companies, geographies, industries and markets.
·         Unique financial statement and product usage attributes including normative balance sheets, financial product propensities and usage.
·         Integrated set of risk metrics including payment risk, bankruptcy risk, geographic and industry risk.

    Oxxford processes its records on a continuing basis as updates become available from its sources. Given the natural flux of business listing data with some sources seeing a 20 to 25% change in the universe of businesses annually (20 to 25% exit while 20 to 25% enter), the Oxxford data warehouse represents a dynamic and changing view of the small business universe. At the same time, the firmographics on the business universe are also in flux given refinements and enhancements to the underlying data – both modeled and reported.

Keywords: Advertising And Marketing, advertising and marketing services, B2b Marketing, Customer Analysis, Direct Marketing, Financial Products, financial services consultant, Financial Statements, Information Technology, Market Analysis, Market Intelligence

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