Over the past few years, ‘Content Marketing’ has become quite the buzzword, but in all reality the core concepts have been around for years. Content Marketing, or any inbound marketing strategy for that matter, revolves around knowing your audience and providing them with something that solves a problem or answers a question.
This is easier said than done, both in traditional and digital marketing campaigns. Doing this right can only come through hands-on experience; we’ve learned what works by trying a wide variety of methods on our own work until we found what works best.
We don’t do any marketing for our clients that we don’t do for ourselves. We research our own target audiences, generate quality content, and test it against other possibilities. If we were stock brokers, we would only invest your money where we invest our own.