Crowning Closet - Website Design
This one was a MAJOR upgrade! The old site was static HTML and hadn’t been updated in several years. Additionally, there was no way for site visitors to purchase directly from the site – customers could only purchase items if they were physically at the store location. My Crowning Closet needed a full scale e-commerce solution that would allow them to expand their reach by selling to anyone, anywhere at any time.
Design-wise, we wanted to create something that would exceed the expectations of their target audience. There are quite a few websites which sell pageant and prom dresses. However, those sites look like cookie cutter e-commerce. The pageant and prom world is all about glamour and aesthetics, and our aim was to create a site which effectively communicated that with a very upscale look to set it apart from the competition.
Features of the new site include:
• Easy to navigate
• Simultaneously upscale and cutting-edge
• Fully mobile responsive
• Large online store – visitors can purchase directly from the site and pay with credit card or PayPal
• Blog with awesome features such as beautiful image galleries and embedded videos
• Huge, full-width image sliders