Crowning Closet - Website Design

Crowning Closet - Website Design from RiPE Technologies

By: RiPE Technologies  04/04/2014
Keywords: Website Development

This one was a MAJOR upgrade! The old site was static HTML and hadn’t been updated in several years. Additionally, there was no way for site visitors to purchase directly from the site – customers could only purchase items if they were physically at the store location. My Crowning Closet needed a full scale e-commerce solution that would allow them to expand their reach by selling to anyone, anywhere at any time. Design-wise, we wanted to create something that would exceed the expectations of their target audience. There are quite a few websites which sell pageant and prom dresses. However, those sites look like cookie cutter e-commerce. The pageant and prom world is all about glamour and aesthetics, and our aim was to create a site which effectively communicated that with a very upscale look to set it apart from the competition. Features of the new site include: • Easy to navigate • Simultaneously upscale and cutting-edge • Fully mobile responsive • Large online store – visitors can purchase directly from the site and pay with credit card or PayPal • Blog with awesome features such as beautiful image galleries and embedded videos • Huge, full-width image sliders

Keywords: Website Development

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