Online Reputation Management

By: Allure Marketing Solutions  03/03/2015
Keywords: Local Search Marketing, online reputation

What is ORM? No, it’s not the sound a person makes when they try to say “arm” with a mouthful of mashed potatoes. Well, maybe it’s also that. But for your business you should know the term ORM as an acronym, meaning Online Reputation Management. You don’t have to be a mathematician to follow this equation: a better reputation = more customers = more sales. Maintaining a strong brand isn’t just about pride, it’s an effective way to make your business more profitable. But it’s difficult to achieve a squeaky clean status on the internet. All it takes is one disgruntled employee or a sneaky competitor to turn away multitudes of potential customers who looked up your business on the net and were turned off by a negative review. Bad apples aside, if you service a lot of customers it’s just simple statistics that you can’t please them all, and that vocal minority of unsatisfied customers is, unfortunately, more likely to leave a review than the majority of happy customers who have nothing to complain about. So, how can you improve the online reputation of your business? There are two ways you can do this: white techniques and black hat techniques. Allure uses white hat methods to improve your internet reputation with positive content, while some other, more nefarious, providers use black hat methods to erase negative search results. Let’s delve deeper into the differences between white hat and black hat methods.

Keywords: Local Search Marketing, online reputation

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