Ideal Prospect Profile List Building
Marketing Database, Ideal Prospect Profile
Know your potential buyers, influencers and brand advocates better today to establish a long term relationship. To discover your target audience profile, you’ll need to prepare a clear ideal prospect picture.
Ideal Prospect Profile (IPP) results from a mixture of company level and executive profile creation.
Company level profiling compiles all desired ‘firmographic’ details such as corporate facts, industry, service lines, economics, etc.
Executive profiling captures the professional journey of your prospects which includes job responsibilities, decision making, team hierarchy, social profiles, etc. besides the usual contact information.
Ideal Prospect Profile
, Marketing Database