SMARTe Launches Revolutionary Data as a Service Platform
SMARTe, a leading Data-as-a-Service (DaaS) provider today announced the world wide launch of ‘Relevant Contacts’ (RC), an Enterprise “DaaS” platform for real-time high quality, context rich data. This is a striking achievement for the company and data intelligence market. With this major release to company’s flagship solutions, SMARTe has built a product which is a hybrid model of technology and domain expertise to suit the ever-growing dynamic needs of the marketing & sales professionals, through an interactive web portal.
“With RC turn your unstructured contact data to clean, validated, parsed, normalized and segmented”
Since 10 years, SMARTe is in the business of turning data into insight and have noticed that marketers still face a lot of challenges around data. According to a recent survey, about 80% of data is unstructured and also decays at a high rate. So marketers tend to end up with hardly 20% of what’s out there. This drives them to constantly innovate and find new ways to deal with such problems.
By harnessing the Big Data/ Data Science world, Relevant Contacts collates contact and company information from all over the web. Once done, it applies 1000+ data/process rules to build a robust and accurate repository of context-rich, clean, normalized and deduped data.
Relevant Contacts is a cloud based platform wherein users’ can search and download by niche industry keywords to target exact industry segment as per their criteria. It aspires to make contact data management hassle free through unique features like real-time data, relevancy scoring – hyper-segmentation, robust level/function hierarchy, social intelligence insights, analytics and many more.
With this strategic launch of ‘Relevant Contacts’, SMARTe’s customers can now further streamline their data needs through a self-service model, resulting in high accurate data with much better match rate and greater insights to their required information. This cloud solution will be available in five different subscription models to suit diverse data needs from start-ups to large enterprises.
Sanjay Gala – Founder & CEO of SMARTe Inc. says “After serving over 200+ clients’ in 131+ industries and sourcing data across 202+ countries, we are glued to our vision of providing actionable intelligence across the globe for diverse industries with numerous business applications. We are optimistic that our new flagship platform “Relevant Contacts” will surely grab marketer’s attention who are in need of real-time data for their mass campaigns with a high accuracy than the current industry standards.