ARTIST-DESIGNED TOYS BECOME PLAYFUL ADVOCATES FOR DIVERSITY AND ACCEPTANCE

By: Perfect Reject  07/08/2015
Keywords: Celebrate Difference

Perfect Reject creator, Nina Salerno displays toys at Altadena library to heighten awareness of diversity by exploring the meaning of people’s differences. (LOS ANGELES – July 1, 2015) – Lovingly made from recycled toys, artist Nina Salerno’s PERFECT REJECT® line of uniquely sculptural plush animals has found success in museums like MOCA as well as in collectors’ homes. A display at the Altadena Library on July 1, 2015 through July 31, 2015 with an assortment of soft sculptures to raise awareness of diversity while engaging the audience in a dialogue of embracing our difference. “I always like to say that imperfect means that I’m perfect, you’re perfect just the way we are,” says Nina. I wanted to create characters that seem unlikely on the surface, but deep down reflect the need to be ourselves even when we have to stand apart from the pack. And from that conviction, we can come together by accepting rather than rejecting our differences.” It’s an approach Nina describes as “building community through play,” which she developed when she saw how much each PERFECT REJECT® resonated with adults both as quirky toys and potent reminders about embracing the differences that make us all deserving of value. The PERFECT REJECT® message of acceptance and empathy makes Nina’s project a natural fit with promoting causes that strive to educate and promote empathy. About PERFECT REJECTS Perfect Reject was invented by local Sierra Madre artist Nina Salerno when she rescued an abandoned toy and recreated it to reveal a surprisingly poignant vulnerability. From that unexpected insight came the understanding that what we think of as imperfection can actually be a source of strength and joy. This vision, which aligns with Nina’s artistic study of impermanence, has propelled her efforts to create unique sculptural pieces that blur the distinction between art and toy. Since launching PERFECT REJECT®, she has gained recognition through sales to private collectors as well as outlets such as the MOCA Store, l.a. Eyeworks, and Fallen Fruit. www.perfectreject.com

Keywords: Celebrate Difference