Online Marketing and Campaigning

By: Framework Solutions LLC  06/05/2014
Keywords: Crm, Crm Software, Crm Solutions

We help prepare our customers for their online marketing campaigns. Needs do vary, however a typical campaigning system is comprised of some common elements. These include a database of prospective customers with contact information, including perhaps demographics and sales history. We will provide analytical tools to mine this database and generate target lists for the campaigns. We work with many leading packages including SQL Analytics, Pinpoint and SAS. Once email lists are generated they need to be funneled through a campaigning process where the lists are broken down into market segments to facilitate more granular promotional offers. After a campaign is created, the outgoing email traffic all needs to be logged into a metrics database and then fed through an email gateway. This may involve a local package such as StrongMail or perhaps an ESP (Hosted) solution. When the goal is to drive traffic to your websites, email campaigning and advertising is an important element of the strategy. Our experience with a variety packages and solutions, and the technical ability to integrate the different pieces together, will help you to boost your results and expand your business.

Keywords: Crm, Crm Software, Crm Solutions, Customer Relationship Management Software, Customer Service Software

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