New Collaboration Promotes Personalized Media Non-Dues Revenue Program for Associations & Nonprofits

New Collaboration Promotes Personalized Media Non-Dues Revenue Program for Associations & Nonprofits from RevvCrew

By: RevvCrew  01/14/2016
Keywords: Association Management, nonprofit revenue

Member association and nonprofit consulting firm, RevvCrew, and Aggregage, a leading technology organization that deploys business vertical-specific websites and newsletters, announced a collaborative relationship to increase awareness among professional and trade associations seeking innovative resources to deliver value to their members, while also driving new non-dues revenue. The partnership aims to expand adoption of the growing Aggregage network - a technology-based platform that collects and curates content from the widest set of relevant sources in each industry to simplify staying up-to-date for each industry’s practitioners. Like many business-to-business and business-to-consumer publishers, associations continue to struggle with how best to monetize electronic and digital media assets in order to help make up for the ongoing decline in print advertising revenue. A recent report from PwC (PricewaterhouseCoopers), Entertainment and Media Outlook 2015 – 2019, reports that trade magazines will continue to shrink, experiencing an overall compounded annual growth rate of -5.3% from 2014-2019. This is in stark contrast to the 12% CAGR digital advertising is expected to experience during the same period. According to the American Society of Association Executives, membership associations generate between 60-65% of their income from non-dues sources such as conference registrations, advertising and sponsorships. “We partnered with Aggregage because we believe they’re building the next-generation of business media,” says RevvCrew’s co-founder Garth Jordan, noting that their platform uniquely presents the highest-rated and most-shared content on social media to users. Adds Jordan, “This platform automatically creates personalized newsletters for each and every individual reader – that’s pretty powerful.” Associations and other businesses seeking to reinforce their brand and value with existing members – while also gaining exposure among prospective members – can partner with Aggregage at no cost to their organization. Non-dues revenue is generated from site sponsors and/or advertisers - primarily lead generation - which can be sold by either the association staff or by sales professionals from Aggregage. According to Aggregage Co-founder and CEO Robert Flynn, "Member organizations are always talking about targeting and personalization but aren't always sure about the best way to achieve this functionality. Our easy-to-use platform makes this benefit possible, while increasing the delivery of highly relevant information to members. We believe that RevvCrew, as a trusted resource, is a great way to get this message to associations." To date, some three dozen business vertical sites have been launched by Aggregage, including sites on e-learning, human resources, marketing and fundraising for nonprofits, as well as Association Universe - a dedicated community news site that brings together approximately 100 content sources specifically aimed at association executives. # # # About RevvCrew With offices in Denver, and Philadelphia, RevvCrew unlocks and perpetuates non-dues revenue for associations and nonprofits by building teams of absolute engagement. Founded by former senior-level association executives, RevvCrew focuses on growing association income by innovating key product and service areas including conferences, vendors and sponsorships. Learn more at www.revvcrew.com. About Aggregage El Segundo, California-based Aggregage creates online communities by aggregating the most engaging content from the best sources around a specific business segment. The firm uses each site’s audience to auto-curate the content based on the social media signals of readers. Content is available both on the audience-curated site and in personalized newsletters dedicated to the topic. Clients include the State Educational Technology Directors Association and the Association for Talent Development, among others. Learn more at www.aggregage.com.

Keywords: Association Management, nonprofit revenue

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