New Collaboration Promotes Personalized Media Non-Dues Revenue Program for Associations & Nonprofits
Association Management, nonprofit revenue
Member association and nonprofit consulting firm, RevvCrew, and Aggregage, a leading technology organization that deploys business vertical-specific websites and newsletters, announced a collaborative relationship to increase awareness among professional and trade associations seeking innovative resources to deliver value to their members, while also driving new non-dues revenue. The partnership aims to expand adoption of the growing Aggregage network - a technology-based platform that collects and curates content from the widest set of relevant sources in each industry to simplify staying up-to-date for each industry’s practitioners.
Like many business-to-business and business-to-consumer publishers, associations continue to struggle with how best to monetize electronic and digital media assets in order to help make up for the ongoing decline in print advertising revenue. A recent report from PwC (PricewaterhouseCoopers), Entertainment and Media Outlook 2015 – 2019, reports that trade magazines will continue to shrink, experiencing an overall compounded annual growth rate of -5.3% from 2014-2019. This is in stark contrast to the 12% CAGR digital advertising is expected to experience during the same period. According to the American Society of Association Executives, membership associations generate between 60-65% of their income from non-dues sources such as conference registrations, advertising and sponsorships.
“We partnered with Aggregage because we believe they’re building the next-generation of business media,” says RevvCrew’s co-founder Garth Jordan, noting that their platform uniquely presents the highest-rated and most-shared content on social media to users. Adds Jordan, “This platform automatically creates personalized newsletters for each and every individual reader – that’s pretty powerful.”
Associations and other businesses seeking to reinforce their brand and value with existing members – while also gaining exposure among prospective members – can partner with Aggregage at no cost to their organization. Non-dues revenue is generated from site sponsors and/or advertisers - primarily lead generation - which can be sold by either the association staff or by sales professionals from Aggregage. According to Aggregage Co-founder and CEO Robert Flynn, "Member organizations are always talking about targeting and personalization but aren't always sure about the best way to achieve this functionality. Our easy-to-use platform makes this benefit possible, while increasing the delivery of highly relevant information to members. We believe that RevvCrew, as a trusted resource, is a great way to get this message to associations."
To date, some three dozen business vertical sites have been launched by Aggregage, including sites on e-learning, human resources, marketing and fundraising for nonprofits, as well as Association Universe - a dedicated community news site that brings together approximately 100 content sources specifically aimed at association executives.
# # #
With offices in Denver, and Philadelphia, RevvCrew unlocks and perpetuates non-dues revenue for associations and nonprofits by building teams of absolute engagement. Founded by former senior-level association executives, RevvCrew focuses on growing association income by innovating key product and service areas including conferences, vendors and sponsorships. Learn more at www.revvcrew.com.
El Segundo, California-based Aggregage creates online communities by aggregating the most engaging content from the best sources around a specific business segment. The firm uses each site’s audience to auto-curate the content based on the social media signals of readers. Content is available both on the audience-curated site and in personalized newsletters dedicated to the topic. Clients include the State Educational Technology Directors Association and the Association for Talent Development, among others. Learn more at www.aggregage.com.
, nonprofit revenue