Pay Per Click Marketing

By: Netforce Performance Marketing  11/10/2015
Keywords: Pay Per Click, Adwords

What is PPC? Pay per click advertising is form of online advertising where your ads are displayed in front of users when they use the keywords you target as they make searches in search engines. Re-marketing, a specialized type of PPC, is about having the ability to have your banner ads displayed to your website visitors after they have left and visit a site within the Google Display Network. Why Do You Need PPC? Are you trying to rank for highly competitive keywords but do not have the patience to wait for the results of SEO? Pay per click advertising allows you to reach the first page of Google instantly even for highly competitive keywords. Do you need more visitors to your site and more conversions? Businesses surveyed use PPC primarily to increase web traffic (63%) and get more leads (62%). Some 57% of businesses surveyed use PPC to increase their online sales revenue. Do you want more online visibility for people who have already shown interest in your products/services without paying for impressions? Use remarketing and let your banner ads “follow” your prospects even after they leave your website.

Keywords: Adwords, Pay Per Click

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