Creative Business Strategies
Marketing, Market Research, Business Marketing
We provide the research and the recommendations for marketing, advertising and public relations campaigns. Additionally, as requested, we coordinate with corporate marketing departments or external agencies to help position the surveyed messages for the highest possible response.
We do not utilize focus groups, but instead conduct live one-on-one interviews (in person or on the phone) with the client's customers, prospects or both. We pride ourselves on surveying hard-to-reach publics (senior corporate executives, doctors, lawyers, etc) but have conducted thousands of customer surveys as well.
We will research what your competition is doing to market and sell products or services that you currently sell or are considering selling. We will investigate several issues for you regarding your competition, including:
What are their successful sales actions?
What are their secrets to getting new customers?
Who are the leaders in the industry?
How do they sell their products?
What is their pricing?
What is their positioning in the market?
How would you best sell against them?
What do their customers think of them?
What motivates customers to buy the competition's products or services instead of yours?
Using in-depth, one-on-one marketing research surveys, we will find out what your targeted buying public wants, needs or would consider valuable about your product or service.
We will find the "buttons" from your prospective customers' own words that you will be able to use to increase the response to your marketing activity. You will know the proper message and the proper emotional framework in which to communicate, so your prospective customers will come to you instead of your competition! You will know exactly what will make your prospects buy from you!
, Market Research
, Market Research & Analysis
, Marketing Consultant
, Marketing Plan
, Marketing Research
, Small Business Marketing