Search Engine Marketing
Internet Marketing Company, Search Engine Marketing Company, Search Engine Optimization Service
The first step in using search engine marketing is creating a solid foundation. Using SEM strategy and concepts, you should ensure that your website content is sufficient and that every page is relevant to your industry and your message. Keyword phrases should be analyzed. Every page should have chosen long-tailed (more than 3 word) keywords assigned to them. These keywords must be visible in heading tags and have sufficient keyword density per page. Google's Adwords can help to research the keyword phrases your company should focus on. Competitive analysis offers another tool to evaluate your keyword strategy and determine where your advertising budget should be spent.
Once you have a solid structured website with sufficient content and keyword density you can then focus on paid for advertising. It is imperative that there are well crafted website pages to land on if you choose to pay for advertising on a particular keyword phrase. Plan how you will spend your advertising budget by setting up a 12 month keyword phrase strategy. Coordinate that strategy with web page creation, social media communication and planned company specials or events.
The most popular platforms used for search engine marketing is Google AdWords, Bing Ads and Yahoo. However, social media advertising needs to be considered when determining the marketing budget.
Place1SEO can help you to organize, plan and implement your virtual marketing plan. Using the services of an expert can lead to a bigger impact and better results, especially when they combine the power of SEM with other virtual marketing tools such as SEO strategy and SMO.
Internet Marketing Company
, Search Engine Marketing Company
, Search Engine Marketing Firm
, Search Engine Optimization Service