Search Engine Optimization
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We also focus on making sure your website architecture (how the information is displayed) is built correctly so the traffic flows on your website (instead of bouncing off). We also optimize so traffic turns into conversions and not just traffic.Some of the things we do for SEO are the following:
We decrease your website loading speed (fast is good).
We review your meta tags (if you have them) to make sure they are unique and contain keywords relevant to your target audience search intent and content on the page. If you don’t have meta tags we are able to write relevant ones using different techniques including key-word research.
Code to content ratio – we want to make sure search engines see more content versus code.
Set up proper analytics and conversion tracking – we need to quantify your site performance and set benchmarks in order to optimize.
We help you integrate social media with SEO in order to pass some of the value Google wants to see between your site, authorship and social media profiles.
We can offer reputation management to make sure your company’s name (or brand) has positive results on the web.
WE DON’T OFFER LINK BUILDING
It is preferable that our clients provide all content. If needed we offer copywriting services to edit this content and make it search engine friendly. Many of our clients didn’t have the resources with the proper skills to produce copy. In those circumstances we are more then happy to offer copywriting services.
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