The Importance of Website Design and SEO Services
Smash Interactive Agency - website design and seo services in Miami
Internet Marketing Agency, local search engine optimization services
Designing a website is not just about aesthetic appeal (though it does play a significant role), it’s also about the creation and maintenance of brand awareness as well as generating traffic. An aesthetically appealing and well planned website would not only add value but also help retain brand equity.
In the long run, it would be the spearhead of all your marketing efforts and would ultimately help give your brand the visibility it needs. In fact, it would not be wrong to say that your website is the most important part of your company’s internet footprint. Website Design and SEO services have its own importance for a business.
Website design pitfalls
It’s not just awareness and aesthetics that make or break websites. Perhaps the most crucial and yet mostly understated component of a website is the level of trust it inspires amongst its viewership. Studies have consistently shown that many viewers mistrust information on websites that are badly designed, irrespective of the quality and relevance of the content available there.
Ergo, if a website is badly designed and/or poorly laid out, the information that it’s showcasing would be lost in transit.
Some of the examples of poorly designed websites include:
• Slow loading
• Small font size
• Pop ups
• Excessive complexity
• Dull and boring layout
A well designed website will take care of these issues by utilising the following tips:
Since the internet is primarily a visual medium, the homepage is the single most important page of a website. Once the site opens, it will display its front page and if that page does not ‘captivate’ the viewer, they will simply close the window and move on. It needs to be the perfect fusion of aesthetically appealing and intuitive.
Once their attention is captured, the viewer would likely want to know more and will navigate on the site though various hyperlinks as well as a navigational tool bar. Ideally, links scattered on the site should be straightforward and conveniently located and easily understandable, even for someone who isn’t tech savvy.
Avoidance of clutter
Many websites (financial and banking sites being the biggest culprits) clutter up their sites with reams of information. This not only intimidates the viewer but also curbs his enthusiasm for viewing the site.
Miami Web design and search engine optimization Miami
SEO (Search engine optimization) enables your site to get more ‘hits’ based on keywords that a search engine picks up. The concept of SEO is based on what people want to see rather than what is available. Ergo if a viewer wants to know about something specific, the search engine will display the results based on the keyword he has inserted in his query.
If the website does not show up in the first few results of that query, it may as well not exist – very few viewers go beyond the first page or two of the initial search results. Web designers in Miami, FL make sure that whatever the purpose of the website, its structure, code, design, and of course, the content, is optimized for SEO to ensure relevant traffic is directed to the website, in high numbers. For business websites, this would mean higher sales, so make sure to go for a firm that prioritizes SEO when it comes to website design.
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Smash Interactive Agency
Internet Marketing Agency
, local search engine optimization services
Contact Smash Interactive Agency - website design and seo services in Miami
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