Website Designer, Internet Marketing Service
Web Marketing, Search Engine Optimization Services, Internet Marketing Company
We take a fundamentally different view of preparing for search. It is incredibly simple. Here’s the foundation.
Google is king of search – so when choosing whose rules to play by, play by Google’s Rules.
Google produces a rule book!
If you don’t do the basics that Google is clearly and openly tell you to do, you don’t belong on top of search.
Only after meeting the baseline standards from Google’s rule book, should you invest in high end search tactics.
It never ceases to amaze me that Google produces a very clear, easy to read, and rational book on what you need to do to rank, and nearly no web developers follow it. Your site has deficiencies, but overall is far better than most sites I have been called in to evaluate. Most SEO firms have amazing strategies to get lift in different areas, but these efforts fall flat. They fall flat, because you end up driving Google to a site that does not conform to their standards. If Google is driven to your site, and you aren’t doing the basics of what they tell you, why should Google rank you well?
This feels so fundamentally simple, like a parent and a child, do what you are told if you want me to do something for you. Instead my experience with the current seo industry seems to be that a lot of people are making a lot of money doing a lot of search activity to overcome inadequate design and site structure. My model is more along the line of, do it right the first time. Wait and gauge the results. If you need a more aggressive search strategy after starting with a solid site, then your additional efforts will yield much larger return than if you engaged in search efforts that lead to a deficient site.
Some believe I am against a rational search strategy. I am not. I merely believe that a search campaign that is run driving search to a site that does not meet Google’s minimum standards, is an enormous expenditure, with assured minimal return. Roughly ¾ of our clients do not engage in any form of search strategy other then simply being socially active, and enjoy first page listings that have the stamina of years of first page rankings. The minority of my clients end up needing ongoing search strategies to rank.
Internet Marketing Company
, Search Engine Marketing Company
, Search Engine Marketing Firm
, Search Engine Optimization Company
, Search Engine Optimization Service
, Search Engine Optimization Services
, Search Engine Optimization Specialist
, Web Marketing