Online Marketing

By: Mad Mouse Creative  01/19/2016
Keywords: Search Engine Optimization Services, Internet Marketing Company, Pay Per Click

Online marketing, also known as digital marketing, is simply the various tools and processes used to market products or services over the Internet. You can use the Internet to make direct sales of your products/services, known as electronic commerce (e-commerce). With the use of websites, emails, and social media you can grow your customer base and leads, converting them into higher sales for your business. Online marketing allows you to market/advertise, connect with customers, and make sales all via the huge network that is the Internet. Online Marketing vs Traditional Marketing Traditional marketing refers to the advertising methods used before online marketing. This could include mail outs and flyers, cold calling, TV and radio ads, etc. As great as these methods were prior to the digital era, they unfortunately don’t hold up when compared to online marketing. Because of the multitude of channels, tools, and infinite reach available in online marketing, it can offer a variety of benefits such as: Reduced expenses: You can reach more potential customers at a fraction of the cost of traditional marketing. Improved customer service: Learn more about what customers want/need and build an online relationship with your audience. Competitive advantage: Having an online presence greatly increases your sales and company growth over businesses not taking advantage of this marketing method. Convenience: Customers can research and browse your information when it suits them from the comfort of their own home. Analyze results: Web tools and platforms offer statistics and insights into your marketing performance at low or no cost. Demographic targeting: You can target your audience (age, sex, hobbies, etc.) much more effectively online than in traditional marketing.

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