Pay Per Click (PPC) Management

By: Arcalea  09/24/2015
Keywords: Pay Per Click, Pay Per Click Advertising, Pay Per Click Management

Pay Per Click has an instant impact and gives your brand a much larger reach and exposure as a result of purchasing traffic on major search engines. But that traffic should ultimately decrease as we look to increase organic traffic. We say PPC is "rented" while organic is "owned". The goal is an invested visitor, with intent, without having to pay for them. While PPC is a good short term fix, the long term should include organic expectations.

Keywords: Pay Per Click, Pay Per Click Advertising, Pay Per Click Management

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