Marketing Analytics / Predictive Modeling

By: Massa & Company, Inc.  12/12/2014
Keywords: google analytics, marketing analytics

Customer analytics. Predictive analytics. Database marketing. Target marketing. Big data. The ever-popular CRM. Call it what you may; the underlying driver is the same: To maximize your revenues, you need to understand your customer’s individual buying behavior so you can reach them with a solution to their problem when they are most apt to buy. No, we don’t have a crystal ball. But we do have the tools and the know-how to figure out your most likely repeat purchasers. And we can do this with the data you already have. Massa & Company has been saving companies thousands in their marketing expenses, and increasing their revenues, since 1985. We mine your data to predict the buying needs of your customers so you can create highly targeted direct mail, voice, and e-mail marketing campaigns that deliver big on ROI.

Keywords: google analytics, marketing analytics

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