Search Engine Optimization

Search Engine Optimization from JES Web Copy & Marketing

By: JES Web Copy & Marketing  05/17/2016
Keywords: Search Engine Optimization, Internet Marketing Company, Small Business Marketing

Search Engine Optimization for the South Bend area? Although I’ve been successful doing SEO work for companies that provide their services nationwide, my specialty is local SEO. Maybe you found me through Google by searching for web design in South Bend. If you did, let me know when you drop me a line. I still get excited when people find me through Google. Some things you’ll need to have in order to improve your search engine ranking are: Text Content and Internal Links – There should be more than two sentences. You should be able to produce a few paragraphs about the service or product you offer. Having images keeps your website from looking too boring, but the text is what search engines look at. Of course, you can’t forget to link your pages together. They tell search engines (and people) where they should go next. External Links – As mentioned above, search engines like Google, Bing, and Yahoo follow links. The more relevant websites that you have linking to your site, the more importance Google will consider your website important. Directories, forum posts, YouTube videos, social media status updates are all capable of bringing a link back to your website. Local Listings – It’s almost like having a Yellow Pages listings back in the day. Nobody uses the Yellow pages anymore. Nowadays, everybody uses the internet to find phone numbers and addresses. If you type in the type of business followed by the city and state, many times, the local listings will show up before the first organic search engine listing. So what can I do for you? I can’t promise miracles, but I’ve brought business to myself and some of my clients because of my SEO efforts. As mentioned before, most of my website leads come through Google. I’ve helped clients get to the first page of Google, Yahoo, and Bing for competitive keywords. Here are some of the tasks that I’ll do to boost your rankings: Track Your Keyword Rankings – You need to know if what I am doing is working. I’ll do the keyword research and you can add any that you want to track. Tweak your content – Like I said earlier, search engines read text, not images. I’ll place the keywords you want to rank for throughout your website. Submit your site to directories – Your site needs links, and directories are one place to get them. I’ll have your site listed in directories with a Google PageRank of 4 and higher, and I’ll put it in a relevant category. Set up your local listings – Google Places, Bing Local Listings, Local Yahoo Directory, Yelp, and Kudzu are just a few of the places that I’ll set up a local listing for your business. These websites also take feedback on your product or service, so if you’re giving great service, it’s out there for the whole world to see. These local listings also offer an inbound link back to your site. Set up Social Media Profiles – Websites like Facebook, Twitter, and LinkedIn are websites to build up your fan base and establish some two way dialogue. This could generate some buzz as it shows up in the newsfeed.

Keywords: Internet Marketing Company, Local internet marketing, Local Search Marketing, Local Seo, Search Engine Optimization, Small Business Marketing, Social Media Page Optimization

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