Social Signals

Social Signals from Impress Digitally

By: Impress Digitally  05/23/2014
Keywords: Social Signals

There was a time when the driving engine of SEO was links. Major Search engines did not look into social signals like bumps, Likes, +1s, content shares, Facebook ‘talking abouts’, Twitter followers.. as parameters in their ranking algorithms. That was to be expected, the science and art of SEO was not complex enough to reflect the human behaviour, even it its most watered down and flat avatar. Now that is changing. Web marketers and their nerds are warming up to social signals. They may not yet have a very obvious connection towards driving fat revenue your way, but the correlation runs deep. It is down inside the inner wheels that we have humans interacting with each other I social media. This is just poles opposite from spam – a virulent evil that chokes many efforts of web marketing. Here resides the rich seam of potentials; a place where subject matter experts are advocating choices and endorsing brands. Referred to without any selfish interest, these signals carry the maximum weightage towards the usefulness of a particular product or service. So this is also where we can help you dig deep for the nuggets of gold.

Keywords: Social Signals

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