Audience Segmentation, Development of Personas, Message and Offer Development

By: mcgraw | marketing  08/18/2016
Keywords: Marketing Communications, Digital Marketing, Digital Advertising

You should be targeting those most likely to succeed at your institution – and we walk you through a simple, effective process that helps you target the right segments and test the right messages and offers so you can improve recruitment, enrollment and graduation performance.

Keywords: Digital Advertising, Digital Marketing, Market Research Companies, Market Research Firm, Market Research Solutions, Marketing Communications, Marketing Research Services, Online Market Research, Segmentation

Other products and services from mcgraw | marketing

08/18/2016

Competitive Intelligence

Success comes from knowing your competition and offering unique value – we offer you a variety of options for understanding how best to leverage your unique strengths and resources in order to differentiate your institution and offerings from the competition in the hearts and minds of your audiences. The Competitive Analysis can also include Tuition & Pricing Analysis, Market Share Research and Positioning Analysis.


08/18/2016

Tuition and Pricing Analysis

Determine the optimal cost of your offering for your audience in your market in order to improve recruitment and retention performance.


08/18/2016

Retention Process Assessment

Providing current students with a unique, valuable and consistent experience that increases retention and graduation rates. This service addresses the reasons students leave your institution and how to reduce, if not eliminate, the causes you control.


08/18/2016

Recruitment Process Analysis

Provide potential students with a unique, valuable, consistent experience from inquiry through enrollment. This service addresses targeting, messaging, channel selection, contact strategies, key performance metrics, testing protocols so you can lower the cost to enroll a new student.


08/18/2016

Marketing Research

Surveys, in-depth interviews, focus groups – we design the right processes for gathering and analyzing relevant information in order to provide you with practical recommendations for achieving your goals. Audiences typically include potential students, current students, former students, alumni, faculty, staff, employers/community leaders and others.