Competitive Intelligence

By: mcgraw | marketing  08/18/2016
Keywords: Marketing Plan, Marketing Consultant, Marketing Consultants

Success comes from knowing your competition and offering unique value – we offer you a variety of options for understanding how best to leverage your unique strengths and resources in order to differentiate your institution and offerings from the competition in the hearts and minds of your audiences. The Competitive Analysis can also include Tuition & Pricing Analysis, Market Share Research and Positioning Analysis.

Keywords: Internet Marketing Consultant, Internet Marketing Strategy, Marketing Consultant, Marketing Consultants, Marketing Plan, Marketing Plans, Marketing Research

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Audience Segmentation, Development of Personas, Message and Offer Development

You should be targeting those most likely to succeed at your institution – and we walk you through a simple, effective process that helps you target the right segments and test the right messages and offers so you can improve recruitment, enrollment and graduation performance.


Tuition and Pricing Analysis

Determine the optimal cost of your offering for your audience in your market in order to improve recruitment and retention performance.


Retention Process Assessment

Providing current students with a unique, valuable and consistent experience that increases retention and graduation rates. This service addresses the reasons students leave your institution and how to reduce, if not eliminate, the causes you control.


Recruitment Process Analysis

Provide potential students with a unique, valuable, consistent experience from inquiry through enrollment. This service addresses targeting, messaging, channel selection, contact strategies, key performance metrics, testing protocols so you can lower the cost to enroll a new student.


Marketing Research

Surveys, in-depth interviews, focus groups – we design the right processes for gathering and analyzing relevant information in order to provide you with practical recommendations for achieving your goals. Audiences typically include potential students, current students, former students, alumni, faculty, staff, employers/community leaders and others.