Search Engine Optimization Company
Premier Legal Marketing
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What is Search Engine Optimization?
Search Engine Optimization (SEO) is the process of designing and maintaining your website to receive top ranking in major search engine results, therefore driving as many visitors as possible to your site. Premier Legal Marketing’s SEO specialists use our experience-honed skills and knowledge to improve your site’s rankings. Our goal is to increase your conversation rate — the percentage of site visitors who actually become your clients.
Search engines rank your site by using “crawlers” or “spiders”, automated software agents that visit your website and read the information on the site. They gather information such as how often a page is updated, what the page is about and which keywords represent the page’s content. An algorithm is then used to index and rank the information according to relevancy. By using search engine optimization techniques, search engine crawlers can optimize your website, resulting in higher rankings for your site on a search engine results page (SERP).
Content Writing for SEO
The first and foremost SEO technique is to publish content that is worth reading. Creating unique, interesting and relevant content which is correctly written and easy to read ranks highly with search engine crawlers. Visitors to your website must find it worth their time to read your pages, and crawlers will recognize this.
Your website must also communicate a strong message without confusing visitors with irrelevant “optimized” content. Over-optimized sites are viewed as spam by visitors, rather than a credible information source. Moreover, search engines have developed safeguards to protect the integrity of their search results against “spamdexing”. At PLM, we employ legal professionals to write content with an informed knowledge of the substantive message you want to convey and a thorough understanding of the professional image you want to project.
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