Content Marketing

By: Grass Roots Marketing  04/10/2014

You don’t want your only message to be all about selling. Creating and presenting information in a non-interruption format is known as content marketing. Communicating to your prospects without selling to them isn’t a Stone Age idea – it just makes sense. Create engaging, enticing content and post it to your website to encourage visitors. Depending on your industry or the nature of your prospects, there are a number of ways that you can engage with them through information: Landing Pages - Your landing pages should be clear, concise and have a purpose. What do you want the web page visitor to do? We can help you nail down a landing page strategy, and create simple but effective pages to increase lead conversion. Blogs – By providing valuable content through your blog, you establish your company as a subject matter expert. Blogging additional helps your Website get found, as entries provide more indexed pages and keywords for search engines to catch when they crawl the web. GRM will set up your blog and provide monthly entries. White Papers – White papers are formal reports that are often text-heavy and data driven. White papers are a good avenue for providing the results of a study you’ve conducted or research you have performed. Hosting these on your Website provide you with something to offer prospects and act as a magnet to draw people in. Grass Roots Marketing will research, write and compile your white paper. We will also optimize it on your website to ensure that you capture quality leads. EBooks – EBooks are small online books, which present a concept that you want to teach about. These are generally smaller than white papers and often contain graphics. They have a more casual tone. The Grass Roots Marketing team will write and compile your EBook and optimize it on your website to ensure that you capture quality leads. Infographics – Infographics are visual representations of information, data or pieces of knowledge. They are a more stimulating way to lay out your information so that it’s exciting to the reader. GRM will compile your information and graphically enhance your information to make a creative, clever infographic. Images – The web is getting more and more image-centric. Social media sites and search engines pick up on images and graphics more than ever. GRM will create images for you that you can post to social media and your website. Rack Cards and other printed materials – Though we live in the Internet Age, you sometimes need printed materials. Whether your business will be attending an event, trade show or visiting clients and prospects, GRM can create and print rack cards, sell sheets and deliverables that you can take with you to present your company in a professional and compelling manner. Contact Us by filling out the form and we can work with you to create a custom content creation strategy. The result will be informed website visitors who are driven through the sales funnel by your website.

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