Website Design Services

By: Sherman Website Design  03/13/2014
Keywords: Web Design And Development, Website Designers, Website Design Company

Building a high-performing website is much more than just how it looks. Performance means being found in search engine results when customers search for your product or services. It also means a website where content is easily and intuitively found with a minimum of clicks. The more clicks, the more customer drop-off from your site. Performance also means leveraging other tools, such as Search Engine Marketing (SEM, or paid search) to get your site found quickly and drive additional customers. SEO is the process of getting traffic from the "free" or "organic" listings on the search engines. Search engines such as Google or Bing dispay search results, ranked based on what the search engine considers most relevant to users. Your website needs to be found on the web, or else there's no point in building it. As a digital consultant who conducts SEO audits for major corporations for my day job, I know how to build websites that get found. High SEO rankings are built on factors such as relevant content with appropriate keywords, proper URL structure, efficient navigation, proper tagging, linking, website speed and more. Being found on Google has nothing to do with how the website looks. When I build a website, each of these factors are incorporated. Recomendations are also made for actions that clients can take on their own or with my assistance to increase their presence across the web, and thus improve SEO ranking. SEO Search engine optimization search engine marketing Search Engine Marketing SEM is the process of gaining traffic by purchasing ads on search engines. It's also called paid search or pay-per-click marketing, because most ads are sold on Google or Bing on a pay-per-click basis. Paid search ads are found along the top or right-hand side of search engine results. SEM can be an effective way to generate traffic to your website before it becomes fully indexed by the search engines, or to drive additional site traffic. I write, create and manage Google Adword campaigns for clients. Beauty is more than skin deep. I begin a website design project by learning my client's business, and then build the business's brand online through the use of consistent imagery, color, copy, phrases and logos. I partner with clients each step of the way, providing several mocked-up versions from which to select before proceeding to full website development. Depending on the need, I can either use client-provided content or develop it myelf. I make sure that content contains relevant content that attracts search.

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