For billions of people around the world, email is the primary means of communications. It’s also a powerful marketing tool for businesses.
Currently there are 3.3 billion email accounts worldwide, which is expected to grow to over 4.3 billion by 2016. In addition, over 70% of email users check their inboxes 6 or more times each day.
If you want to ramp up your industrial marketing program, you need to include email marketing in the mix.
5 benefits of email marketing for industrial manufacturers:
Email marketing is one of the most efficient, cost-effective tools for reaching your industrial prospects.
When it comes to building business relationships and communications, nothing beats email. Email provides a direct, personal line of communication and is one of the best ways to keep top-of-mind awareness and build strong, ongoing relationships with your prospects.
3. Immediate Response
Email marketing typically generates an immediate response, with recipients viewing your message within the first 24-48 hours, allowing you to instantly assess the success of your campaign.
Email campaign results are easily measurable. You can find out exactly who opened your message, forwarded it, clicked a link, which link they clicked and more. These reports provide you with vital feedback on your campaign, allowing you to gauge what’s working and what’s not.
5. Adapts well to Mobile
You may not have a mobile site yet, but email communications easily configure to mobile devices. The world is rapidly going mobile. According to Comscore, a staggering 89.6 million Americans access their email through their phones, whether for work or for personal purposes. About 64% of these users check their email daily via their device. That number is expected to grow at the rate of 30% every year.
Establish yourself as a leader in your industry by sharing relevant, useful and interesting content. In doing so you will earn the trust of your subscribers and grow the likelihood that they’ll do business with you down the line.