Inbound Marketing

By: PWG Marketing  02/12/2015
Keywords: inbound marketing

Since 2006, inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods (i.e. print ads, billboards, etc.), inbound marketing focuses on creating educational, relevant, compelling content that attracts people to your company, your brand and your offerings. Inbound marketing doesn’t just happen. You do it by creating and delivering content to the right people (your buyer personas) in the right places (channels) at just the right times (lifecycle stages). Inbound Marketing Powered by HubSpot – Many clients we work with use HubSpot, the world’s only complete inbound marketing software. We’ll get you started with HubSpot, implement tools best suited for your success and help you get the most out of the software. Lead Generation – Creativity isn’t enough. Modern-day inbound marketers must have a high data IQ. That’s where we come in. We’ll help you develop your landing pages and calls-to-action, monitor the analytics and use data to maximize results. Optimize Your Website – By understanding your keywords and implementing on-page search engine optimization (SEO) best practices, we will optimize your website for search engines like Google, Yahoo and Bing. By creating and optimizing content specifically for your ideal clients, we create a more targeted experience that moves them along your sales process. Get Found Locally at the Exact Moment Someone is Looking for What You Do – Local SEO is fundamentally different than traditional SEO. Although they have similar goals, the tactics and measurement are fundamentally different, including the sites you are optimizing for. Are you generating your share of clicks from the 7.5 billion monthly local searches? If your local community is important to the success of your business, we can help: claim and optimize your Google+ Local page(s); submit your business to local online directories; and manage the changes in Google and Google+ Local rankings.

Keywords: inbound marketing

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