Marketing Strategy, Search Engine Optimization Services, Internet Marketing Company
Every PWG Marketing client goes through our strategy-before-tactics process resulting in a custom inbound marketing game plan built around your business goals. We have a very clear process for how we work together to develop your marketing strategy.
Our strategy-before-tactics process: 1) identifies your ideal client(s) and details their buyer persona(s); 2) defines your current market position; and 3) maps your customer’s experience with your brand.
All game plans are continually updated and maintained throughout the life of our working agreement. Below is an overview of our systematic approach to developing your marketing strategy…
Your Current Situation – Our first step is to look at where you are and where you would like to go. This in-depth marketing audit will look at what activities you are currently engaged in, your competition and market conditions. We will also take a closer look at your goals and help to define these specifically and realistically.
• Establish your marketing goals
• Audit your current marketing strategy and tactics
• Define and analyze the competition
Pinpoint Your Ideal Client and Create Buyer Personas – Interviewing your ideal clients will allow us to uncover buying patterns and hot buttons when it comes to your products and services. We will identify your ideal client and how you can attract more of them. Everything you do from a marketing standpoint (your website and content marketing) must be based in a firm understanding of your ideal client’s wants, pains and frustrations or it will do little to nothing to move you towards your goals.
• Conduct telephone surveys of your ideal clients
• Document the frustrations, buying patterns, timing and hot buttons of your ideal clients
• Develop descriptive buyer personas for each of your ideal client segments
Define Your Market Position – Defining and focusing on a market that values what you have to offer is an essential first marketing step. One of the most important marketing strategies we will address is differentiation.
We will define what sets you apart, one that matters to your ideal clients and gives you the edge in the marketplace. We will identify and develop simple messages that communicate your core differentiation.
Create Your Brand Identity and Experience – Branding is crucial to the success of your business, but be careful not to let branding initiatives drive strategy. The reason many branding efforts fail is because firms don’t first understand where branding fits along the continuum of other marketing initiatives. You don’t need millions of dollars to effectively create a positive brand experience that delights your customers.
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, Internet Marketing Company
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, Search Engine Marketing Company
, search engine optimization firm
, Search Engine Optimization Services
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, Seo Marketing
, Seo Optimization
, Small Business Marketing