Social Media Optimization
1. Setup and optimize five social media accounts for your business:
a. Facebook (use existing account)
2. Develop a consistent brand identity across all social media channels with continuity among logos/images and marketing message. Ensure all images are sized and formatted correctly for each channel. Leverage free, online real estate to its maximum promotional value.
3. Implement best practices to showcase your brand, based on a 60-point optimization checklist.
4. Setup Hootsuite for social media content management, scheduling and analytics. Provide training on the free online tool. Hootsuite allows you to manage all of your social media channels from a single dashboard. The service is free for up to 3 social media channels