General Merchant Capital
Loans, Buisness Loan
General Merchant Capital was formed in October of 2007 to provide a streamlined and responsive alternative to traditional small business financing. Through good economic times and bad, we have provided funding to thousands of small businesses in all 50 states.
In the early days of the business, our clients were almost exclusively retailers that accepted credit cards at the point of sale. Since then, General Merchant Capital has grown to fund nearly every business type, including businesses that do not accept credit cards. Our commitment to offering the most flexible terms is what entices most businesses to not only apply for initial funding, but subsequent funding as well. We have become an industry leader in small business financing as a result of our simple funding process and focus on outstanding customer service.
To differentiate General Merchant we have established a unique model where, through economies of scale, we can offer the very best terms on working capital. Unlike most of our competitors we are not trying to make the most money possible on each loan. Instead we price our loans so that we can fund the largest loan volume possible. This allows us to offer financing solutions that put businesses in a position for success.