Is Facebook Dead for Business?
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The very site that brought MySpace to its knees, Facebook, is now facing upstarts like Ello looking to supplant it as the go-to social network. With that in mind, should companies invest in building a strong Facebook presence? Is Facebook dead for business?
As anybody who remembers meticulously building their MySpace page into a gorgeous web home, complete with a theme song and glittery background can tell you, social media is a volatile environment.
Proclaiming Facebook dead for business is probably premature, but creating a robust presence on the network is indeed more difficult than ever, and Facebook is helping make it that way. If your company isn't advertising on Facebook, only a small portion of your followers are likely to even see your content.
Be More Engaging
While the value your business once reaped from an active Facebook presence has diminished, Facebook still has plenty of important applications for business. Small businesses especially benefit from the interactive flow of content. By sharing relevant posts from other small businesses a community, albeit insular, does develop. Having a place to go that everyone is familiar with makes Facebook's enormous brand recognition an asset that any business can still leverage.
Good Luck Finding a Replacement
Another reason to be on Facebook is that there really isn't a better option. While Ello, or other small platforms could find themselves and become viable alternatives rather quickly, it's not as easy it as it may seem. Facebook is deeply entrenched in its leading position in the market and even Google+ with the full weight of Google search behind it, has not done any damage. As this recent article from the Guardian explains, Ello might already be dead in the water.
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The Sherwood group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Santa Clarita, California, a planned community just outside Los Angeles, California.
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