Local Search Marketing - Local Buzz!
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The rise in mobile device usage has changed local search and buying behavior causing consumers to search on-the-go for instant information found in local business listings moments before they actually drop by and buy.
Did you know that local search marketing has grown by 144% from 2007 to 2011? Local listings on Google Places, Bing Local, Facebook Places and Foursquare are geographically relevant and are more targeted to customers. Local Buzz capitalizes on local listings search with reviews, check-ins, and promos to increase your visibility and induce a viral effect in the local scene.
Local Search Marketing or Local Buzz is the optimization of your presence in local listings, maps, and reviews in search engines and major sites such as Google Places, Bing Local, Facebook Places, and Foursquare to make your business searchable and increase its visibility online.
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