Plano, TX, November 14, 2014 - North Texas-based Nicholson Clinic for Weight Loss Surgery, one of the region’s most renowned weight loss centers, has recently unveiled a new advertising campaign meant to showcase the before and after stories of weight loss surgery and speak to a target audience who may be struggling with obesity but have yet to make a decision if surgery is right for them. Telling weight loss surgery stories in such a personal way, believes the clinic’s founder, makes the idea of weight loss surgery more accessible to people and less intimidating.
“It’s one thing to consider weight loss surgery itself - the mechanics and logistics of it - and something else entirely to see the person behind the patient,” says the Nicholson Clinic founder, Dr. Nick Nicholson. “Our new campaign features real patients of our clinic who have undergone weight loss surgery and are now living a very different life than the one in which they struggled with obesity and weight-related diseases.”
The ad campaign - which features testimonial style stories told in the words of Nicholson Clinic patients - includes commercials that began airing on broadcast and cable television, as well as online, at the beginning of October. It illustrates post-surgery patients who are enjoying their new life by engaging in activities that would have once been highly challenging, if not impossible. These scenes from an active life, says Dr. Nicholson, are meant to show prospective weight loss patients the potential for a new life if they choose to move forward with weight loss surgery.
“Showcasing personal weight loss surgery stories in this manner allows viewers to connect with this method of weight loss on an emotional level,” says Dr. Nicholson. “We are hopeful that these stories will speak to potential patients who have not yet come to a decision regarding managing their obesity. These spots are meant to make the weight loss surgery journey more accessible to people and put them in the right mindset for taking control of their lives and health.”
Founded by Dr. Nick Nicholson, one of the country’s leading weight loss surgeons and co-author of “Weight Loss Surgery: The Real Skinny”, the Nicholson Clinic for Weight Loss Surgery offers an integrated approach to achieving health through weight loss. With award-winning,state-of-the-art facilities throughout Texas - and a team of doctors and medical professionals who are at the top of their field - the Nicholson Clinic provides a comprehensive continuum of care that focuses on the whole patient - from weight loss surgery options, physiological support, and nutritional guidance, to physical evaluations, counseling, support groups, and other “life after surgery” programs to help achieve long-term success.
To see the new commercial created by Glass House Strategy, Nicholson Clinic’s advertising agency,
For more information about the Nicholson Clinic for Weight Loss Surgery,