Brand Optimization

Brand Optimization from Dallas Media Production

By: Dallas Media Production  08/02/2016
Keywords: Branding

Digital marketing has gone beyond optimizing your website for search engines. Google is no longer the only medium through which information on the internet is disseminated. Social media, blogs, directories, and forums, among other online mediums, can all be utilized to increase your brand equity. Digital marketing is still very much rooted in the basic principles of traditional marketing. Your branding has to be targeted, on point, and specific to your market, but at the same time, it has to reach a broad array of mediums and channels. There is a sweet spot between being too general and too niche. That’s where Brand Optimization comes in. What is Brand Optimization? Brand Optimization is a unique service offering that aims to deliver an across-the-board solution for all your digital marketing needs. There are multiple avenues that connect you to your customers online, ranging from organic search and social media, all the way through to video marketing and even testimonial reviews. Each one needs to be utilized differently depending on their corresponding strengths and weaknesses. Brand Optimization is an all-in-one package designed to maximize your brand’s equity across various online channels.

Keywords: Branding

Contact Dallas Media Production


Print this page

Other products and services from Dallas Media Production

Video Production Services from Dallas Media Production thumbnail

Video Production Services

Video content produces higher conversion rates for business. Apart from receiving lower bounce rates for their websites, businesses that add video content in their marketing mix also enjoy a huge increase in their conversion rates. Various studies have revealed that: • 70% of marketing professionals report that video converts better than any other medium. • 65% of executives have visited a vendor’s site after watching a video. • 64% of consumers are more likely to buy a product after watc

Website Audit from Dallas Media Production thumbnail

Website Audit

You may already have a website, but it’s not generating the traffic you need or your viewers just aren’t calling you. Perhaps it is high time that you have your website audited. Our automated tools are top-notch, but there are just some things that require careful scrutiny and analysis by experts with years of experience. Technology has grown by leaps and bounds but human expertise will always trump a pre-programmed software robot any time of the day.

Local BUZZ from Dallas Media Production thumbnail

Local BUZZ

What we do Account creation To be found online, you first need to be registered with and listed on the relevant platforms that your market is using. Chief among these is Google Places, but we do so much more than that. We create and optimize your listing accounts for Facebook, Foursquare, and Bing as well. Information Veracity Getting your information online is one thing, but making sure it’s the correct and relevant information is another. The following pieces of local business websi

Online Reputation Repair from Dallas Media Production thumbnail

Online Reputation Repair

It has been said that when something hits the internet, it stays there. This is true, and for whatever reason, there may be things online that you would prefer not to exist. While we may not necessarily remove all of them, it is however quite possible to bury them.

Pay-Per-Click Advertising and Adwords Remarketing from Dallas Media Production thumbnail

Pay-Per-Click Advertising and Adwords Remarketing

Imagine having a potential customer looking at a particular product on your website, but then proceeds to do something else. The next day, as they read their favorite blog or their social media feed, a banner ad features your website, reminding them of their interest in your product. They click the ad and you just gained a sale out of a potential customer who would have otherwise not bought it.

Social Media Services from Dallas Media Production thumbnail

Social Media Services

Studies have shown that social media customer acquisition is 62% higher than from traditional websites. You are more likely to get a customer to actually purchase something through social media than from any other digital medium.

Web Design and Development from Dallas Media Production thumbnail

Web Design and Development


SEO Services from Dallas Media Production thumbnail

SEO Services

DIGITAL MARKETING SPECIALISTS TO HELP YOU REACH MORE CUSTOMERS While the Internet is a huge and daunting landscape, there is order in this chaos. We have years of extensive experience navigating the many complex layers of the digital marketing world. Let us help you make sense of what the Internet can do for your business.