Rheumatic Disease Clinic of Houston

Rheumatic Disease Clinic of Houston from LIIRA MEDIA

By: LIIRA MEDIA  07/15/2015
Keywords: Lead Generation

Background The Rheumatic Disease Clinic of Houston is one of the oldest and most successful rheumatic disease treatment centers in America. RDCH is led by Dr. Samuel Pegram who founded the practice in 1986. Located just south of the medical district in Houston, RDCH serves patients from all over the greater Houston area. The facility is also all-inclusive, offering auxiliary services that patients can do during their normal treatment. Situation RDCH enlisted LIIRA MEDIA to help update the entire RDCH web presence to increase local and regional visibility in the community. The website was dated and lacking of important content in key areas. The entire web presence was also lacking many features and functionality that made it difficult for patients to access information and services. Resolution We implemented a responsive/mobile-friendly website that allows for online appointment bookings in real time. All appointments are setup to be confirmed by RDCH staff. Additionally, a new content architecture was designed and put in place to help patients receive both critical information and educational information at their fingertips. In addition to proper functionality and quality content, the site is also HIPPA compliant for security and patient privacy. Finally, to help expand the reach of the service area, local search and social media campaigns were implemented to drive patient awareness, education, engagement, and new appointments.

Keywords: Lead Generation

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