Inbound Marketing

By: Local Web Marketing Ninja  07/03/2015
Keywords: Email Marketing, Internet Marketing Company, Business Marketing

Does your business have a content marketing strategy? Sadly less than half of marketing firms use content marketing when drafting a marketing plan for their clients. Great content is the core of good internet marketing, search engine optimization, successful social media management, and effective sites that convert leads to customers. Good content is also the backbone of delighting customers to return for more products and services and to inspire them to act as brand ambassadors to others. Inbound marketing is the combination of these techniques to attract qualified traffic to your business website, turn them into leads, nurture them into customers, and delight them into sharing with others about your business products or services. Many firms and consultants are offering pieces of this puzzle, but effective online marketing requires all of these tools together to create objective goals you can measure that directly add to the success and stability of your company. Inbound marketing is a different way of thinking about advertising. With most advertising the goal is to interrupt the customer and tell them about your brand, product, or service. Think television commercials interrupting a show, newspaper advertisements interrupting an article, and billboards interrupting a drive. Inbound marketing takes the opposite position by creating remarkable content that people are searching to find, sharing with friends, and socially interacting with via comments and giving their contact information. Great content creates awareness, and once a qualified website visitor gives their email address, automated drip marketing campaigns can help nurture that lead into a customer. Later in the process more great content helps that satisfied customer let you know how their experience was and then tell all their friends about your business.

Keywords: Business Marketing, Email Marketing, inbound marketing, Internet Marketing Company, Search Engine Marketing Firm, Search Engine Optimization Company, Seo Consultant, Seo Expert, Small Business Marketing, Web Site Search Engine Optimization

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