Hebert Research Selected To Lead The Nation’s Top Food Trend
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Bellevue based CEO Jim Hebert announced Hebert Research has been selected by KivaSun to conduct consumer research on the emerging trend towards consumption of bison. This follows Forbes announcement of bison as the top food trend. Forbes reported “this All-American meat is gaining popularity beyond its traditional home on the range.”
KivaSun was founded by Notah Begay III who is a full blooded Native American, one of the top PGA golfers, and a Stanford University graduate. Hebert claimed “his company’s surprise selection had nothing to do with seeking out KivaSun.” He followed up by commenting “I wish our marketing was that good to find great clients. Our best clients such as Pepsi, Quaker Oats, Tropicana, Frito Lay, found us.” So much for all the marketing strategy courses Hebert taught among the thousand undergraduate and graduate students. The strategy is simple—just do what you love to do, strive to be the best at it.
KivaSun is making a name for themselves through their bison products, including ground meat, hot dogs, chili, and a number of meats steak cuts. The benefits of KivaSun’s bison meats lies in the fact that their protein is 90% lean with no antibiotics or added hormones, along with many more wellness elements.
Hebert, prior to his 38 years as the founder of the national and international research company, began his early career working with American Native Tribes. He is attributed with the primary research behind the success of the Tulalip Tribes off price retail center and casino operations, making it no surprise that he was immediately noticed by the broad authenticity of American Tribal Nation and their reverence for health, balance, and sustainability. Hebert humbly replied “It is an honor to serve this emerging entrepreneurial company project which will become a major protein source now provided by 38 Tribes throughout the west. As usually is the case, I never expect to be heralded by our client but only occasionally appreciated.”
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