Market research

Market research from Hebert Research

By: Hebert Research  02/16/2015
Keywords: Market Research

Focus Groups – Discussion groups of between 10 and 12 individuals provide critical insight as to the relative strengths and weaknesses of products and concepts, and allow ideas to be tested in a format wherein they can be picked apart at leisure. Focus groups typically precede quantitative surveys, and serve as a forum for understanding the critical issues that need to be measured during the survey. Charrettes – Charrettes are informal brainstorming discussions. Participants are told the purpose of the discussion before attending, and are considered partners in a collaborative process of identifying issues and possible solutions to the matter at hand. Key Person Interviews – Like focus groups, this type of research provides qualitative insight into critical issues without attempting to measure penetration, demand, or awareness. Key person interviews serve to identify and highlight some of the critical issues by discussing them with individuals with special knowledge or interest in the subject at hand. Intercept Surveys – Intercept surveys are ideal for use at special events, or when conducting research on a specific location. Used properly, they can pinpoint differences and provide excellent information to a client. Online – Since 1996 Hebert Research has been one of the pioneers of online market research. In addition to fielding online questionnaires, Hebert Research is able to generate response rates significantly higher than those of competing firms. Interactive Voice – The primary data collection method of the past several decades, Hebert Research maintains a dedicated telephone interview department in-house. Usability Labs – Hebert Research provides a usability lab for product testing, data collection, surveys, and other types of research. Input Output – Economic modeling Data Mining – Includes statistical analysis and assessments

Keywords: Market Research

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Market Research

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