Video marketing is extremely effective. After all, people respond to visual content better than written content. However, in most cases, creating video content can be expensive. You need to call in a professional, work with them to plan the content, hire a studio and a person to star in the videos, etc. Every video you make will have a hefty price tag attached to it. But does it have to be that way? Is it really impossible to create a great video without investing a considerable amount of money? Consider the following.
Try Your Phone Camera
Candid, natural videos that are well-shot have their own appeal. In fact, they’re more likely to attract customers than polished products of a studio. Modern smart phones tend to have excellent cameras. All you need to do is plan the right content and hold your hand steady. You might be able to piece together an excellent video. After that, all you need to do is hire someone who would edit the video or do it yourself and you’re set.
There’s hardly any investment involved if you follow this method. If you plan it well, you get good, original content that would immediately appeal to your customers. That’s a small budget going a long way.
Instead of creating an actual video, why not create a slideshow video with still images and photographs? You can add music to it or your own commentary. Such videos can actually appear very crisp and professional if you handle it correctly. For example, if you want to sell a product, you can take photographs of several aspects of the product. You can then arrange these photographs in a sequence and describe all the aspects and features in them.
This can be easily turned into an interesting and engaging video. That’s especially true if you showcase something moving and interesting in your video. For example, if you’re a charity supporting the cause of sick children, you don’t need to do much. Just include photographs of these children in various settings and add commentary on the cause. Despite the fact that it’s not actually a video, but a series of photographs, this would connect with your audience.
Length of the Video
You should be careful to not make the video too long. People on the internet have very short attention spans. You need to make sure that your videos grab your customer’s attention and keep it for the duration of the piece. It’s better to keep the video at about 1 minute in length. Anything longer than 2 minutes would be too much. Of course, there are exceptions to the rule. The how-to videos would need to be longer and more precise, but promotional videos need to be short.
You might have noticed that several websites already utilize this. You can go about it in two ways. You can ask your customers to supply video testimonials to you. Or you can read your reviews and testimonials in a video. Both methods are effective and would yield results.